Effective Sales Pitch Techniques For Your Link Building Strategy

In a previous post we covered, Three effective steps to link building for your SEO strategy. This article serves as a continuation as you learn to develop a greater list of websites and pages for your desired links. Often times web-masters run into difficulty in locating contact information and opening the opportunity for a conversation.

At this stage, you will have to hunt for ways to reach the owner. Often (not always) there maybe a contact page that results with potentially a phone number (very lucky), e-mail address (lucky), contact form (let’s hope they read it), or even a physical address (don’t bother – last resort). And if all else fails, then you will have to search deeper and look through domain records. For record locator’s, we recommend and utilize WHO.IS (http://who.is). This information uncovers data on the name, address, and email of the domain owner. This data is publicly available and we advise that it be utilized with proper and professional intentions.

If the aforementioned fail, then you may have to become the borderline ‘investigator.’ Search through the website to find all possible links to the websites Twitter, Facebook, or other relevant social networks. This method may establish a connection and open the opportunity for a relevant link.

Formulate a Sales Pitch

Why should the website owner give you the link? Unfortunately, there is no ‘one-pitch-fits-all’ template. Each pitch must be customized to the website and written on a personal level. Otherwise, please don’t expect a response.

For Blogs: Most Bloggers are happy with content submission. A well-written, thoughtful article that is related to the industry and blog may be accepted. Within the article, you may include anchor-text links to your website. Bingo!

Direct Pitch: Webmasters are constantly working to improve their personal web presence. That is why it can be beneficial to be very straightforward with your request.

“Hi I was reading an article on jxw.com website that was discussing Nike Air Shoes. I was wondering if you could link to my website page so your visitors know where to purchase them?”

Product Trade: Often providing the product to the website owner (outreach program) is a benefit in itself of achieving links from the proposed website. At this juncture, many factors must be considered prior to making such a decision. The product value ($10, $100, $1,000) and the authority of the website and its following. The data uncovered within the initial search is important to calculate if the give-away will provide a positive ROI from the links.

Refine & Conduct a Post-Mortem

Most digital strategist and Internet marketers overlook the post-mortem concept. Spend the extra time to calculate the number of website owners that respond, and the numbers of those who accept your deal. Determine which pitch strategy based on the type of website (i.e. forums, blogs, general websites, etc.) has the highest conversion rate. Repeat, rinse, and re-use the most effective strategy.

There you have it, five effective steps to expanding your link building strategy for SEO. Contact us for your search marketing campaign. We have the experience to build your web presence.